BRRRR!

BRRRR!

The weather reports from the northern and Midwestern US are scary. Ice, snow, floods, no power. People everywhere in the northern part of the northern hemisphere are experiencing similar weather right now. The perpetual darkness and overcast causes severe depression. How many of these people are saying, “How much longer can I take this?”

Many answer that question every year by heading south. Winter solstice is a popular time to head for balmier destinations. In much of the business world, December has been removed from the calendar. At the very time when the target buyers are most susceptible to desire for warmth and comfort, the target market is busy celebrating.

I always say I am tired of this cold weather the first day it comes; but nothing gives me a warm fuzzy feeling like a commission check. That is even better than chicken soup.


David Segrest is a REALTOR in Charlotte NC. His website is http://www.segrestrealty.com His email is david@segrestrealty.com